Triathlon & Endurance Coaching

SBR Peformance Coaching

Hi, this is Coach Brian Williams. Thanks for taking a look at SBR Performance Coaching. You won’t find a lot of fancy bells and whistles on my page. What you will find is some information about who I am, why I am passionate about  the sport of triathlon, why I love to coach, and what I hope to help you accomplish.

I have been a certified USAT, USA and USMS Masters coach for a few years now.  However it feels like I have been coaching my entire adult life. Raising five kids, coaching baseball, softball, soccer, swimming …. Then as a Coast Guardsman, I trained, taught, and worked with adults from various backgrounds for over thirty years. Now I work part time as a substitute teacher (K-12) in the local school systems.  I believe these experiences have honed my skills as a successful coach.

I have had the opportunity to coach athletes ranging in age from 12 to 65 over the past three years. From the Elite Youth and Junior Nationals, Age Group Nationals, to athletes who just wanted to have fun and finish a tri. All have overcome individual challenges, yet as a team we have finished each race.

I am currently coaching athletes from newbie’s who are training to complete their first sprint to a few who have their eyes set on the finish line at IM Louisville. One thing you will hear from anyone I coach is that I am always  available. I do not have a graded fee for coaching. Everyone is treated the same regardless of experience. I study everyone’s progress daily on Training Peaks, but I also want to know how each athlete is feeling. There are a lot of things numbers can’t tell.

Please contact me if you are interested in seeing how I can help you reach your goals. I look forward to hearing from you.   

Coach Brian Williams

Coach Brian Williams grew up in Tennessee and began a competitive swimming career at a young age. In 2005, Brian completed his first Sprint Distance Triathlon and was hooked. Over the last 12 years Brian has competed in  more than 40 Sprint, Olympic and Half Ironman distance triathlons in 8 different states. He has qualified for the USAT Age Group National Championships on five occasions. After retiring from a 30 year career of active duty in the Coast Guard, Coach Brian and his wife settled in Murray, KY. Four of their children were collegiate athletes. Coach Brian now works as a substitute teacher in the local school system. He is also the coach for the Henry County High School swim team.  Coach Brian continues to compete in short and long distance events. For the past 5 years Coach Brian has been coaching Swim Bike Run Murray. His athletes ( more than 40) have competed in short and long distance events. Coach Brian is a certified Level 2 US Masters Swim Coach, USA Swim Coach, Level 1 and Youth and Junior USAT Certified Coach. He began coaching with Barry Stokes of BarryS Coaching out of Louisville, Ky in 2015. He enjoys working with people of all different skill levels. Coach Brian understands commitment and the balance required to make work, training, and family blend together for success. Whether you hope to finish your first sprint triathlon or compete in an Ironman,  Coach Brian will help you achieve your personal goal.     

BarryS Coaching

SBR Performance Coaching, BarryS Coaching, and TriMasters Swimming combine to form a professional team to help you reach your endurance goals.  While working with Coach Brian you also have access to many of the benefits provided by BarryS Coaching, Coach  Barry Stokes and TriMasters swimming,  Coach Mike Jotautas     
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Contact Us

Drop us a line!

SBR Performance Coaching

902 South 17th ST, Murray, KY 42071, USA

(270) 293-4483


Monday - Friday: 7am - 7pm

Saturday: 8am - 5pm

Sunday: 1pm - 5pm